Nike and McDonalds Performance in the US and UK 2007 - 2011
Number of pages:
7
ABSTRACT:
The 7 page paper examines the way two firms; McDonalds and Nike, reacted to the economic conditions in two developed counties; The US and the UK. The paper looks at the economy of each company and then considers the performance of the firm in terms of the way the demand was impacted and the overall changes in firm performance. The bibliography cites 15 sources.
FILE NAME:
File: TS14_TE0711nikemcdukus.doc
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